Bonfire Training, a corporate coaching company with 30+ years of experience, needed a strategic website redesign and branded sales materials to support a major rebrand. The goal was to increase leads, drive repeat business, and enhance brand positioning while transitioning from a previous agency’s unsuccessful design efforts.
My Role & Contributions
Website UX/UI & Content Strategy
Redesigned a responsive WordPress website, aligning it with Bonfire’s new brand identity.
Developed clear messaging to communicate “What We Do,” “Why We Do It,” and “How We Do It” to key decision-makers.
Optimized the site to highlight webinars, training programs, and licensing opportunities.
Sales & Marketing Collateral
Designed business cards and sales sheets, integrating the "Respect the Spark/Fan the Flame" branding concept.
Ensured all materials reflected Bonfire’s inviting, energetic brand voice, reinforcing long-term training solutions.
Results & Impact
Increased new business acquisition through enhanced digital presence.
Repeat business growth from existing clients.
Higher engagement with webinar subscriptions and licensing sales.
This project highlights my expertise in responsive web design, brand implementation, and marketing collateral design—ensuring a seamless transition into Bonfire Training’s new era.
