Elderplan faced a unique challenge of growing its membership within the tightly defined geographic area of New York City’s five boroughs.
Approach:
Created an online enrollment solution for Medicare providers that were CMS-approved and easy to use. Online enrollment solutions provided the client with an inexpensive, streamlined and easily adaptable way to immediately enroll prospects and track results. With online enrollments, the client also tracked how users completed the enrollment process, what steps they had difficulty with, and what brought them into the site, allowing the ability to refine the enrollment form, website and interactive marketing accordingly to maximize market share.
