Designing a Digital Experience for “Today’s College Climb”

Lumina Foundation | Responsive Website Design

The Today’s College Climb campaign, led by Lumina Foundation, sought to raise awareness about policy barriers impacting nontraditional college students. Through a documentary film, an interactive website, and an in-person exhibit in Washington, D.C., the campaign connected students' real experiences with policymakers who have the power to create change.

I was responsible for designing the “Today’s College Climb” section of the campaign website, ensuring a responsive, engaging, and user-friendly digital experience that aligned with the broader campaign’s goals.

Client Goals

  • Unearth the biggest challenges limiting the potential of nontraditional college students

  • Give those students a platform to share their stories and experiences

  • Reach and influence the people who have the power to make the changes these students need: policymakers and thought leaders

My Role & Contributions

UX/UI Design for the Campaign’s Digital Presence

  • Designed the “Today’s College Climb” website section to seamlessly integrate with the overall campaign, emphasizing storytelling and engagement.

  • Created an intuitive layout that highlighted the film, campaign details, and actionable steps for visitors.

  • Ensured a responsive and accessible design, optimizing the experience across devices.

Enhancing Engagement & Interactivity

  • Incorporated multimedia elements, including video integration and interactive components, to immerse users in the student experience.

  • Designed clear calls to action (CTAs) guiding users to learn more, take action, and share the campaign.

Collaboration with Development Team

  • Worked alongside developers to implement the design efficiently and maintain consistency with Lumina’s brand identity.

  • Focused on performance optimization, ensuring smooth functionality for high-traffic engagement.

Campaign Impact

While I did not design the full campaign, my work on the “Today’s College Climb” website section ensured a seamless, user-friendly experience that supported the campaign’s broader mission—educating and mobilizing policymakers and the public.


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