It’s no secret that we love logo designs that have a purpose and meaning built right into it. For the final concept, we explored how the symmetry and balance of the hexagon can be partitioned into two equal parts. The two halves beginning to merge together are a graphic simplification that articulates the dynamic of Telluscope, symbolic of one part “knowing” and one part “listening”. The beginning of a circle in the middle suggests the “starting point” which is symbolic of looking through a telescope to create a focused vision. It could also represent a degree symbol, the epitome of control, identifying Telluscope’s role in deliberately calculating degrees of innovation. The space in the middle also suggests the idea of “seeing what others can’t”.
