Well Done Marketing went all in on a rebrand and website redesign in 2023. Not only had the agency grown to become “full-service,” they’d also cultivated a vibe unapologectically focused on humanity, empathy, and proudly standing with for the clients and caused they believed in. With that spirit, a fresh, modern brand celebrating uniqueness and individualism was created while paying homage to the original brand.
Challenge
Following the rebrand, Well Done Marketing set a major goal for the year: increasing brand awareness and driving qualified business leads. However, Q1 web analytics revealed a downward trend in site traffic. While the company ranked well for branded search terms (e.g., “Well Done Marketing”), it struggled to gain visibility for non-branded keywords (e.g., “marketing agencies in Indianapolis”). Additionally, lead forms were attracting spam or irrelevant inquiries rather than potential clients.
Strategy
To address these issues, we took a data-driven approach to optimize the site:
SEO-Driven Copywriting: We refined website content with strategic keyword integration to improve search engine rankings while maintaining Well Done’s distinctive brand voice.
User Experience Enhancements: The design team restructured the site’s layout and flow to create a seamless user journey.
Conversion-Focused Digital Strategy: Adjustments were made to improve lead quality and engagement, ensuring the site attracted the right audience.
Custom WordPress Development: New blocks and functionality were built to support the updated content and enhance site performance.
Results
With the new site in place, we’re now tracking performance in key areas:
Traffic Growth: Monitoring organic and referral traffic to measure improvements in visibility.
Engagement Metrics: Analyzing time on site, bounce rates, and navigation patterns.
Lead Quality: Tracking form submissions to ensure inquiries align with target clientele.
This project exemplifies Well Done’s commitment to data-driven decision-making—continuously measuring, iterating, and optimizing. As the year progresses, ongoing performance analysis will inform further refinements, ensuring the site remains an effective tool for business growth.
I’m incredibly proud of this collaborative effort and excited to see how it drives new opportunities for the agency.
