Happy Monday is your visual storyteller, design partner, and your new favorite collaborator.
Who is Happy Monday?
“Mondays get a bad rap — but we like to think of them as a fresh start. That’s the spirit behind Happy Monday: every project is a new chance to explore, illustrate, and tell stories about the places people love.”
Kimberly Coles - Fractional CDO | Brand & UX/UI Strategy | SaaS Product & Experience Design | UI & Graphic Design | Creative Direction | Illustration
Big Ideas. Smart Design. Real Results.
From brand systems and UX/UI design to illustration, maps and pattern-driven storytelling, campaigns, and content strategy, I partner with businesses across industries to craft work that’s as smart as it is beautiful — delivering measurable impact, not just a pretty picture.
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Think of me as your borrowed big-picture thinker — here to wrangle brand strategy, design systems, and marketing into one cohesive, effective machine. You get the benefit of a Chief Design Officer without the full-time salary, and your team gets clarity, consistency, and creative that actually works.
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More than just a logo, I help brands find their voice, define their story, and carve out a market position that’s memorable, ownable, and built to last.
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Designing distinctive, versatile logos and complete brand identity systems that capture your story and work seamlessly across print, digital, and product applications.
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A UX audit is a decision-making tool. I help teams identify what’s working, what’s getting in the way, and what to prioritize—turning complex websites into clear, actionable next steps before committing to a redesign.
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From initial wireframes to scalable UI libraries, I design digital experiences that are intuitive, accessible, and adaptable across platforms — making your brand easy to love (and easy to use).
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Bringing products to life with thoughtful design, from digital SaaS platforms to physical packaging and pattern-driven merchandise. Every detail is crafted to delight customers and strengthen your brand presence.
Case Study for Partner Relationship Management Platform (PRM) >
Case Study for Freelance Marketplace SaaS Platform > -
From integrated marketing campaigns to social content toolkits, I design creative assets that are consistent, on-brand, and ready to deploy across print, digital, and experiential touchpoints.
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Bespoke visuals — maps, patterns, graphics — that bring clarity, personality, and messaging to life. Distinctive, hand-crafted illustrations for brands, publications, and products — with licensing and usage rights tailored to your needs.
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For tourism boards, resorts, and event venues, I create storytelling-driven branding and hand-illustrated maps that enhance the guest experience and reinforce your sense of place.
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Custom, illustration-led patterns that turn places, ideas, and visual themes into cohesive, repeatable patterns designed to carry story, mood, and brand personality across surfaces and formats. Ideal for hospitality, retail, editorial, and product applications, with licensing and usage rights tailored to scale.
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Your secret weapon for brand-aligned design when you need extra talent—sans the agency markup. Partnering with agencies and in-house teams to deliver top-tier design, branding, and UX/UI under your brand. I integrate into your workflow, meet your deadlines, and make you look good while staying invisible to your client.
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Personalize Your Map
Custom Hand-Illustrated Maps for Hosts & Venues
Bring a little charm to your guest experience with a vintage-inspired map. Packed with iconic landmarks, charming neighborhoods, and hand-drawn details, it’s perfect for Airbnb hosts, B&Bs, resorts, wedding venues, and event planners who want to gift guests something personal and unforgettable.
Recent Creative Wins
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Building a Stronger Digital Foundation
Modernizing Presto’s Digital Experience and a Comprehensive Design System
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SaaS UX That Scales
UX & Product Design for the Torchlite Partner Engagement Platform
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Unifying 13 Websites into One Seamless Experience
How We Drove 174% Increase in Average Time on Site
2024 Gold Addy Award Winner
Bringing a Bold Brand to Life
Brand Elements, Motion Graphics, Illustration, UX/UI Design
When Well Done Marketing underwent a full rebrand and website redesign, the goal was to reflect its evolution into a full-service agency while staying true to its core values of humanity, empathy, and bold advocacy. The result? A fresh, modern brand identity celebrating uniqueness and individualism—while still honoring its roots.
Thoughts From the Studio
What Can Happy Monday Design For You?
A full-proof design strategy that fits your goals, budgets, and brand ambitions — no guessing required.
From launching brands to scaling platforms and level-up printed materials, I’ll help you turn ideas into visuals that deliver real results — on time, on brand, and on budget. Your audience gets a polished experience, your team saves time, and your brand gets the standout presentation it deserves.
Who Works With Us
Need a White-Label Designer to Fill a Talent Gap?
Agency deadline looming? Designer out on leave? Or just need an extra set of senior-level hands? I fill short-term talent gaps with on-demand UX/UI, responsive web design, branding, and graphic design — all under your brand.
I work seamlessly with agencies, marketers, and web firms to deliver high-quality, white-label creative that aligns with your style, meets your standards, and keeps your clients happy. Think of me as your behind-the-scenes creative partner, keeping projects on-track, on-time, and on-brand — without adding to your headcount.