Charleston Surface Pattern: Place-Based Illustration for Licensing

I'm building a collection of place-based surface patterns for licensing—destinations rendered as repeating illustration systems that work on wallpaper, textiles, stationery, home goods, and whatever else needs a sense of place without a postcard vibe.

Charleston is one of them.

Charleston-themed surface pattern with historic architecture, palmetto trees, and ironwork in a repeating illustration design
 

Why Patterns, Why Places

Surface pattern design needs subject matter. Places have built-in appeal and built-in audiences.

A Charleston pattern isn't just pretty—it's specific. It signals location without needing a landmark doing all the work. Which means it works for hospitality brands, regional retailers, tourism products, or anyone selling something that benefits from a "made here" or "inspired by here" feeling.

It's also endlessly adaptable. Crop it, scale it, recolor it, flip it. The system holds.

What's in This One

Architectural details from multiple eras. Ironwork. Shutters. Pastel facades. Palmetto trees. Historic signage. Coastal elements.

Nothing fights for dominance. Everything repeats cleanly. The line weight is consistent, the palette is controlled, and the style stays somewhere between illustration and icon—detailed enough to feel authentic, simple enough to scale.

Charleston, but organized.

Where This Kind of Pattern Works

This works across applications:

  • Destination and tourism branding

  • Hospitality applications (hotels, inns, vacation rentals)

  • Packaging and product design

  • Editorial illustration and city guides

  • Custom merchandise and souvenirs

  • Wallpaper, textiles, and large-scale print

  • Licensing collections built around place and identity

The Bigger Picture

Charleston is part of a growing series. I'm working through coastal and regional destinations—Lowcountry towns, Gulf Coast spots, Great Lakes cities, Southern landmarks—building a portfolio of licensing-ready patterns rooted in real places.

Still in production. More coming soon.


Curious what this approach could look like for your town, destination, or brand?

Give me a shout if you want to create illustration systems that grow with the story — not just one-off images.

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