Optimizing the CICP See Yourself IN Website for Engagement and Conversion

UX/UI Responsive Web Design

The See Yourself IN initiative, led by the Central Indiana Corporate Partnership (CICP), was designed to connect young Hoosiers with career opportunities across five key industries: Agbioscience, Life Sciences, Advanced Manufacturing, Technology, and more. The website aimed to educate, engage, and convert Gen Z users—whether college-bound or pursuing vocational paths—by providing resources, career insights, and direct connections to relevant programs.

I was brought in to optimize the website experience, ensuring that the platform was highly visual, mobile-friendly, and action-driven to effectively guide users through their career exploration journey.

Marketing Goals

  • Awareness: Educate users about the mission of See Yourself IN and the career opportunities available in Indiana.

  • Consideration: Engage users through interactive content—videos, podcasts, blogs, and industry insights.

  • Conversion: Collect user information via an interest form to connect them with relevant CICP programs.

Functional Goals

  • Visual & Interactive Design: Ensure a “show, don’t tell” approach, incorporating diverse imagery, dynamic visuals, and embedded media (videos, podcasts, infographics).

  • Mobile-First Experience: Prioritize responsive design with features like swipe-friendly carousels and horizontal navigation for seamless mobile interaction.

  • Clear Navigation & CTA Placement: Simplify navigation and inter-page linking to drive engagement and increase form submissions.

APPROACH

I optimized the See Yourself IN website to improve user flow, engagement, and conversions through strategic enhancements:

Content Strategy & User Journey – Structured a clear path from awareness to action, refining key sections:

  • Facts & Figures – Interactive industry insights

  • Watch & Listen – Embedded videos & podcasts

  • Get Connected – Interest form for career programs

  • Resources – Blogs & guides for deeper exploration

Navigation & CTA Enhancements – Simplified the menu, improved inter-page linking, and optimized CTA placement to drive traffic and conversions.

Mobile-First & Accessibility – Ensured seamless mobile functionality, enhanced media players, and improved readability.

Conversion Optimization – Strategically placed CTAs to boost form submissions and tailored engagement paths for job seekers, educators, and employers.

Results

  • Increased Interest Form Submissions – More users connecting with career programs

  • Higher Engagement with Videos & Podcasts – Improved watch & listen rates

  • Enhanced Navigation & Mobile Experience – Lower bounce rates & smoother user flow

By refining content, navigation, and user engagement strategies, I helped transform See Yourself IN into a more effective, action-driven resource. Future optimizations will be guided by A/B testing and data insights.