Designing an Engaging UX/UI for the Me Tyme Wellness Platform

UX/UI Design

Me Tyme is a video-on-demand self-help and wellness platform designed to help users manage emotional stressors and track personal and professional growth. The platform takes a fresh, gamified approach to mental wellness, blending educational content with entertainment elements to create an engaging, stigma-free self-improvement experience.

I was responsible for UX/UI design, ensuring that the platform was:

  • Intuitive and easy to navigate

  • Visually engaging, with elements inspired by streaming services and gaming

  • Designed to promote user retention through interactive progress tracking

Key UX/UI Contributions

Personalized Progress Tracking

  • Designed an interactive dashboard featuring:

    • Thumbs up/down rating system for video feedback

    • Suggested video recommendations based on user behavior

    • Gamified progress tracking (avatars, motivational messages, and achievement rewards)

Immersive User Experience

  • Created a modern, engaging interface inspired by streaming platforms (Netflix, Hulu) and gaming elements, making self-help content feel more interactive and rewarding.

  • Introduced subtle microinteractions (hover states, progress animations, and dynamic feedback) to keep users engaged.

Habit-Forming Engagement Features

  • Designed streak tracking, daily rewards, and achievement badges to reinforce engagement.

  • Implemented an avatar-based experience, where users visualize progress and receive personalized encouragement.

Impact & Relevance

  • Enhanced User Engagement & Retention – Designed a platform that fosters habit formation through gamification and progress tracking.

  • Bridging Wellness & Entertainment – Created a visually compelling, interactive experience that makes self-help content engaging rather than overwhelming.

  • Optimized for Future Expansion – Designed a scalable UX/UI framework that supports future growth, including augmented reality experiences and expanded gamification features.

This project showcases my expertise in UX/UI design for digital wellness platforms, emphasizing gamification, user engagement strategies, and video-based learning experiences.

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