Branding & UX/UI Design for Veritas Commercial Real Estate

Logo Design, Website Design, Business Card Design

Veritas is a full-service commercial real estate company based in Indianapolis. To strengthen its digital presence and brand identity, Veritas needed a strategic website overhaul alongside a new logo and business card design to establish a cohesive, professional look across all platforms.

My Role & Contributions

Brand Identity & Visual Design

• Designed a new logo that reflects Veritas' professionalism and expertise in commercial real estate.

• Created business cards that align with the brand’s aesthetic and corporate identity.

Sitemap & UX Strategy

• Developed a clear site structure, defining every page and its location within the website.

• Created eight wireframes to establish intuitive content hierarchy, improve SEO (H1/H2 tags, layout optimization), and incorporate clear calls-to-action.

UI Design & Content Optimization

• Designed eight key page templates, including the homepage, service pages, property listings, and contact page.

• Improved content layout for readability and conversion, ensuring a professional and engaging user experience.

• Designed a favicon to reinforce brand identity across browser tabs.

Impact & Relevance

• Stronger UX & SEO – Optimized page layouts to enhance usability and search performance.

• Scalable & Editable Design – Created flexible page templates that Veritas can manage and update independently.

• Cohesive Brand Identity – Developed a consistent look and feel across the website, logo, and business materials.

This project showcases my expertise in branding, UX/UI design, and SEO-driven web structures for professional service companies, ensuring a seamless and visually compelling digital presence.